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Side-by-Side CRM Vendor Comparison |
|
Company |
CRM Features |
Company Strengths |
Cost |
Microsoft
Suited For: Small, Mid-size, Large Companies
|
Opportunity management, Sales process management, Quotes, Order management, Sales force management, Email/Direct Marketing, Case/Service management, Email Response anagement, E-mail management, Searchable knowledge base, Marketing campaign management
|
- Highly customizable CRM application/platform
- Familiar Microsoft Outlook-like user interface
- Robust reporting engine for shareing between users in a variety of formats, including Excel, HTML, PDF, XML and CSV.
- Attractive pricing model for small and medium business
|
N/A
|
Aurum
Suited For: Companies
|
AURUM INTERACTIVE SELLING, ENTERPRISE INTEGRATION FRAMEWORK, AURUM CUSTOMER ENTERPRISE
|
- Aurum's technology is created to assist leading companies benefit from improved processes and productivity.
- Aurum is the only Customer Relationship Management vendor to offer a complete, fully integrated CRM system including opportunity and account management, an Interactive Selling Solution, and prepackaged enterprise integration.
- Business intelligence is the cornerstone of Aurum's value building technology. Rather than just capturing information, the Aurum solution processes data into business intelligence which is then used by customers, salespeople, service personnel, and corporate management to benefit the vendor-customer relationship.
- Business moves at the speed of change. Aurum's goal is to rapidly get our customers up and benefiting from Aurum's solution, while maintaining processes to ensure the success of each project.
|
N/A
|
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