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Side-by-Side CRM Vendor Comparison

 

Company

CRM Features

Company Strengths

Cost

LeadMaster

Suited For: Companies

Marketing Campaign Management, Real-Time Accounting Integration, Sales Opportunity Management, Service Ticket Management
  • Extensive customization capability
  • Out-of-box Integration with ERP systems
  • Focus on serving mid-size companies
  • Affordability
N/A
Aprimo

Suited For: Companies
Marcom & Production Management, Fulfillment & Delivery Management, Planning & Financial Management, Customer Dialogue Management, Lead Management
  • Aprimo's suite of CRM products encompasses the technology spectrum of Marketing Resource Management and Campaign Management software.
  • Pure play specialist in marketing automation
N/A