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Side-by-Side CRM Vendor Comparison

 

Company

CRM Features

Company Strengths

Cost

Consona CRM

Suited For: Mid-size, Large Companies

Marketing Automation, Sales Force Automation, Service/Support Management, Contact Center, Partner Relationship Management, Customer Performance Management, Customer Process Management
  • Formerly known as Onyx
  • Core competency lies in automating multiple areas like sales, marketing and service
  • Known for ease of use and great customer service
  • Initial focus was in the SMB space but now also serving many large enterprises
  • Provides indutry-specific solutions for a number of industries
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Aprimo

Suited For: Companies
Marcom & Production Management, Fulfillment & Delivery Management, Planning & Financial Management, Customer Dialogue Management, Lead Management
  • Aprimo's suite of CRM products encompasses the technology spectrum of Marketing Resource Management and Campaign Management software.
  • Pure play specialist in marketing automation
N/A