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Side-by-Side CRM Vendor Comparison |
|
Company |
CRM Features |
Company Strengths |
Cost |
Pivotal
Suited For: Mid-size, Large Companies
|
Sales, Marketing, Service, Partner Management, Analytics, Mobile CRM
|
- Focused on serving mid-enterprise CRM Market
- Core competency lies in automating multiple areas like sales, marketing and service
- Public Company - Safe Buy
- Provides indutry-specific solutions for a number of industries
|
N/A
|
Aprimo
Suited For: Companies
|
Marcom & Production Management, Fulfillment & Delivery Management, Planning & Financial Management, Customer Dialogue Management, Lead Management
|
- Aprimo's suite of CRM products encompasses the technology spectrum of Marketing Resource Management and Campaign Management software.
- Pure play specialist in marketing automation
|
N/A
|
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