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Side-by-Side CRM Vendor Comparison

 

Company

CRM Features

Company Strengths

Cost

SAP

Suited For: Mid-size, Large Companies

Sales, Marketing, Service, E-Commerce, Interaction center operations and management, Channel management
  • Largest enterprise software company in the world
  • Serves the larges companies around the world
  • Offers integrated suite of CRM, ERP, Supply Chain, HR, Financial and other enterprise applications
  • Massive amounts of resources
N/A
Aprimo

Suited For: Companies
Marcom & Production Management, Fulfillment & Delivery Management, Planning & Financial Management, Customer Dialogue Management, Lead Management
  • Aprimo's suite of CRM products encompasses the technology spectrum of Marketing Resource Management and Campaign Management software.
  • Pure play specialist in marketing automation
N/A