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Side-by-Side CRM Vendor Comparison

 

Company

CRM Features

Company Strengths

Cost

Workbooks

Suited For: Small, Mid-size Companies

Sales Force Automation (SFA), Marketing Automation, Sales Order Management, Customer Service and Support, Purchase Order Management, Invoicing and Cash Collection
  • Workbooks CRM improves the efficiency and effectiveness of marketing; increasing the flow of leads and measuring marketing ROI.
  • Sales force automation (SFA) within Workbooks CRM improves and measures sales team performance and boosts productivity by streamlining sales processes including quoting for new business.
  • The customer relationship management tools of Workbooks CRM streamline helpdesk organisations. Best practice customer support processes help to improve customer service whilst at the same time reducing delivery costs.
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Aprimo

Suited For: Companies
Marcom & Production Management, Fulfillment & Delivery Management, Planning & Financial Management, Customer Dialogue Management, Lead Management
  • Aprimo's suite of CRM products encompasses the technology spectrum of Marketing Resource Management and Campaign Management software.
  • Pure play specialist in marketing automation
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