C2CRM Overview

Getting quality lead results from Marketing campaigns along with determining which marketing programs work and which ones do not can be a challenge.

C2 CRM Can Help

A CRM solution can offer a comprehensive Marketing lead tracking system that allows marketing executives to access real-time information regarding leads and where they were generated.

Benefits

Utilizing C2 CRM, you will improve lead quality and quantity, and ultimately increase sales.

C2 CRM, for example gives the Marketing team instant views of leads in the sales pipeline. They will know where a lead came from, when it was entered, the lead status and who is working the lead.

Moreover, information can be charted which shows the number of leads which turned into REAL opportunities. Actual sales numbers can then be traced back to the original marketing promotion to help show the true impact that a marketing initiative had on the bottom line.

Using C2 CRM, Marketing professionals can end the guesswork oftentimes associated with marketing planning and evaluation.

A pet peeve of most marketing professionals is watching the leads from a successful marketing campaign sit idle for weeks with no follow-up.

C2 CRM Can Help

With C2 CRM in place, multiple tools are instantly available for the marketing department to track lead status and to ensure sales is efficiently following-up on leads.

Benefits

C2 CRM will improve sales team responsiveness and increase the likelihood of each lead turning into a sale.

C2 CRM, for example, can provide marketing professionals with reports which show the status of any grouping of leads. These groupings can be pulled by campaign or event (such as a trade show) and can reflect the current status of each lead in the system. Information such as the percentage of leads which were considered dead versus those which are being actively pursued is quickly accessible. A CRM application can also provide comprehensive information about the status of a lead for the sales team member, too. This information is much more than just good note-taking. A CRM solution such as C2 can offer stages within the sales cycle which sales professionals can call upon to properly tag a lead. This lead classification is designed to give the sales person a common point of reference for each lead in the effort to not only keep track of his or her leads, but to communicate their status to others. A CRM system can empower each sales professional to properly prioritize their leads and shorten the sales cycle. CRM can give the reporting tools needed for the marketing team to identify and analyze lead status and ensure that a timely follow up is occurring. It can give sales team members the tools to ensure that no lead is left cold and that they are making the most of the leads provided by the marketing efforts of the company.

Managing acquired lists, tracking their results and targeting specific campaigns can be painful.

C2 CRM Can Help

C2 CRM provides the marketing professional with a simple and accurate means for housing and tracking the lists associated with various marketing initiatives.

Benefits

Gain better control of direct marketing initiatives with CRM, including improved campaign results and marketing reports.

C2 CRM offers a clean, simple-to-use list import interface which allows marketing team members to quickly import lists from various sources. During this process, specific information can also be entered for accurate list tracking such as list source, list costs, list demographic profile information, campaign use and more.

Once a list is imported into C2, campaigns such as an email blast, for example, can be tracked and tied back to the list to help determine the return on the list investment. Furthermore, lists can be segmented or re-arranged to break them into sub-lists.

For example, a list which includes business titles, can be broken down into smaller lists for just those with the word “sales” in their title or perhaps all C-level executives. While each list can be easily broken down, the original list information such as source, costs etc. can remain intact for accurate reporting.

Touching your prospects and customers is an on-going task. The more you communicate with or “touch” the prospect, the more mindshare that prospect will have of your company and your products. The pain felt in marketing is related to how efficiently a prospect can be reached multiple times.

C2 CRM Can Help

A true CRM application like C2 CRM has a built-in “conveyor belt” that can be activated to send regular communications to leads, prospects, suspects and current customers by simply tagging the lead.

Benefits

Gain mindshare with prospects and customers, and increase repeat and new purchases for higher company profits.

By using this conveyor belt system, you can automate the process of sending corporate information to prospects, leads and customers in the system. As a result, you’ll be able to provide them with product information and/or upsell them to additional products and services on a regular basis.

For example, if you have a lead who is interested in product A, and after the initial contact, the lead says that they may be in a position to buy next quarter, then with C2 CRM, you can tag them to receive regular communications regarding product A over the next 3 months. This targeted “conveyor belt of information” can include reprinted articles on product A, brochures, reference stories, personal letters from other product A users, and other key pieces of collateral. C2 CRM handles the process of follow up via email to help keep your products top of mind with the prospect. Then, C2 can inform your sales reps when they need to call these prospects back to move the sales process to the next step. With built-in notes, C2 lets you keep tabs on each conversation your sales team members have with each prospect so you can track any possible hurdles that have to be overcome in order to close each deal. It’s been proven that the more you get your message in front of a prospect, the more likely they will be to buy your product. Using C2 CRM, you can automate this process and increase the likelihood of closing more deals and increasing sales.

Creating detailed reports on the status of leads received from a marketing campaign, or by a particular medium over a period of time can be a daunting task.

C2 CRM Can Help

A robust CRM system offers true analytics which can drill down into the database and extract key data to create reports showing related details of interest.

Benefits

The ability to create detailed reports can improve marketing effectiveness and increase rate-of-return for future marketing spending.

C2 CRM can allow you to create a report on the fly which showshow many leads from “Trade Show A” ended up being a dead lead, how many are still being worked and how many turned into opportunities.

More importantly, C2 can cross examine that database with the database from the previous “Trade Show A” from a year ago to show which event pulled in more revenue. Analytics gives you the power to slice and dice your database as you see fit to compare, examine and dissect different bits of information to help you make informed marketing decisions.