CRM Case Study: OutClick Succeeds with Entellium
Company: OutClick Media
Industry: Digital Media
Solution: Entellium
Functionality: Analytics
Cost: Free.
Challenge: To deploy a web-enabled CRM that could be accessed from anywhere and connect disparate databases to facilitate information sharing
::: OutClick outpaces competition with help from Entellium :::
OutClick Media is into digital marketing for medical industries and for quite some time was managing its customer data and related marketing efforts with the help of ACT. Different versions of ACT existed in the company that led to a lack of co-ordination between departments. OutClick chose Entellium based on its cost and features. Since switching over to Entellium, the company has enjoyed better tracking of prospects, an improved understanding of leads in the pipeline, and a healthy increase in revenue. A great plus that OutClick points out with respect to Entellium was the easy deployment and smooth training sessions that consumed very little time.
Learn more about OutClick’s Success with Entellium>>>
Filed under: Business Intelligence (BI), Media and Entertainment