CRM In Action

Company: Saffron Building Society
Industry: Banking
Solution: MessagePad
Functionality: Customer Service
Cost: Free
Challenge: A call center technology for covering burgeoning customer calls

::: One-stop customer service from MessagePad for Saffron :::

Saffron Building Society (Saffron) offers financial solutions and has 12 branches in England. The company was considering outsourcing a part of its customer care department so that it could better manage peak-time traffic. With this in mind, it approached MessagePad which is an established provider of contact management solutions to the financial services sector. Saffron decided to go with MessagePad’s call centre technology – intelligentContactâ„¢ – which is not only cost-effective but also very capable in managing front office and back office communication.

Andy Golding, CEO of Saffron comments “Message Pad technology has been an important component in our drive to create best-in-class customer service and we have been delighted by the commitment and responsiveness of their team”.

Learn more about Saffron’s Success with MessagePad >>>

Filed under: Contact Center and Service, Financial Services