CRM In Action

Company: BBVA
Industry: Finance
Solution: SAP CRM
Functionality: Sales force automation
Cost: Free. No registration
Challenge: To improve efficiency of the sales force and cut paperwork

::: BBVA Succeeds with SAP CRM :::

BBVA was finding it increasingly difficult to maintain a close and responsive business relationship with its thousands of customers in the absence of a CRM system. The sales team was spending more time doing admin work instead of interacting with its clients.

The bank asked IBM Global Business Services to do a proof-of-concept to rate the SAP CRM application against a Siebel solution. The company chose SAP CRM and benefits include reduced paper-work and manual admin. All information can now be accessed through a single point.

“IBM Global Business Services has delivered a solution that meets all of our objectives, improving the efficiency of our sales processes and increasing flexibility for our staff. The choice of SAP software has been great for our business, and we hope to start using it in other functional areas in the near future.” – David Alejandre, Project Manager, BBVA Consumer Finance.

Learn more about BBVA’s Success with SAP CRM >>>>

Filed under: Contact Center and Service, Financial Services