CRM In Action

Company: Austria Creditanstalt
Industry: Banking
Solution: KXEN
Functionality: Data mining
Cost: Free. No registration.
Challenge: Accurate and speedy marketing maneuvers

::: Austria’s Largest Bank Accelerates Data Mining With KXEN :::

Austria Creditanstalt, which is Austria’s largest bank, has taken the lead in that country for using CRM to attract customers and generate additional business. In fact, ever since the bank has deployed KXEN data mining technology, it has achieved additional business of 50 million euros in one season alone.

The frequency of marketing operations has increased, with a new customer campaign being launched every fortnight. The main reason behind the successful 14-day marketing frequency is the ease of data mining afforded by KXEN. KXEN has also enabled the bank to centralize the management of its sales and marketing efforts.  

Learn more about how Austria’s Largest Bank Accelerates Data Mining With KXEN >>>

Filed under: Business Intelligence (BI), Financial Services