CRM

Crm2day.com
Thursday, 05 April 2007

::: Successful CRM Strategy Critical To Improve Customer Service :::

In today’s marketplace where companies struggle to gain the competitive advantage and differentiate themselves, customer service becomes increasingly important, according to a recent article published on CRMToday.com, an authoritative online resource for customer relationship management (CRM) professionals. The article, entitled “Emphasizing the ‘C’ in CRM: Ingredients for Customer Service Success” drives home the point that a customer-centric approach is critical for success and provides actionable steps for CRM professionals to improve customer service in their own organizations.

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