CRM
DestinationCRM.com
April 10, 2007
::: Partner Relationship Management – Oracle and SAP show the way :::
The objective of PRM is to enable businesses to manage their business allies such as the indirect sales channels. According to “The Forrester Wave: Partner Relationship Management Tools, Q2 2007,” the two main players in the field of PRM are Oracle and SAP. These two giants have an established market presence and offer a wide range of on-premise PRM solutions. Siebel CRM from Oracle and mySAP by SAP are considered to be the most complete PRM offerings.
The negatives, which PRM solutions from these vendors have, include difficulty in changing business processes, cost of implementation, and time-to-value.
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Filed under: CRM News