CRM
eweek.com
May 03, 2007
::: Cisco VOIP and Salesforce.com: An SMB’s Dream Team? :::
Cisco Systems and Salesforce.com have come together to offer on-demand CRM with VoIP integrated into it. The Unified Call Connector for Salesforce.com will be a part of the Cisco Smart Business Communications architecture.
“The on-demand version of [Salesforce.com's] CRM application is integrated with Cisco IP phones, so that screen pops, click-to-dial, call tracking and information capture all gives the person on the phone that 360-degree view of the customer on the other end,” said Brian McDonald, senior manager of worldwide commercial marketing for Cisco, in San Jose, Calif.
The objective of this collaborative effort is to enable SMBs to increase productivity and improve customer service through the available call control functions.
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