CRM
Posted on May 24th, 2007 by admin
Marketingweek.co.uk.
May 24, 2007
::: Shai Eilon to head Lastminute.com :::
Lastminute.com has appointed Shai Eilon as its new group head of customer relationship management (CRM). Shai has come in place of Lopo Champalimaud who has been made managing director of the European lifestyle division. Eilon’s responsibilities will include managing the company’s CRM program and he will report to CMO Simon Thomson.
Eilon says: “Effective CRM is central to creating a loyal base of customers in any sector. However, it’s even more important in the increasingly competitive world of online travel.”
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