CRM
Posted on October 20th, 2007 by admin
customerthink.com
October 22, 2007
::: Embrace Sales 2.0, or Be Left in the Dust :::
With most products and services, companies are faced with the prospect of dealing with a buyer’s market. The internet has expanded the seller’s reach but at the same time it has also tremendously improved the customer’s knowledge about what he is purchasing.
This is not to suggest that sellers have no meaningful part to play. Rather, I would argue that the most successful sellers are, and will be, those that embrace this shift. And that begins with communicating with buyers the way they prefer to be reached. And there may not be a single way for a specific buyer in a single instance.
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