CRM News

dmnews.com
October 19, 2007

::: Your queries on email, CRM, and direct mail answered :::

The Toolbox, a new section at dmnews is a great place to get your ideas on direct marketing answered. Want to learn how to get more click-throughs with your email marketing campaign? Find out the best practices in lead nurturing and whether direct marketing works from business to government.

“Yes,” says Mark Amtower, a specialist in b-to-g marketing. “B-to-g includes federal, state, local, education and much of health care. In Washington, DC, there is still a delivery issue for federal mail, but outside DC, and in the state and local market, direct mail works very well, if targeted properly.”

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