CRM
Posted on November 2nd, 2007 by admin
dmnews.com
November 02, 2007
::: Data Resources are Valuable in CRM :::
Experts Denise Hopkins, David King, Pete Mehr, and Arthur Middleton Hughes weigh in on improving customer data for improved marketing strategies. From modeling to data enhancement, it helps to consider your ideal target’s buying behavior.
CRM strategies are implemented with one thing in mind: results. To achieve strong results through CRM, ensure that every campaign and offer is the most relevant possible for the end customer. CRM strategies need be founded on the best data possible to deliver relevant offers.
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