CRM News

callcenterinfo.tmcnet.com
November 01, 2007

::: Vertical Solutions on the Advantages of Mobile CRM :::

Now that the majority of mobile devices on the market have browser-based Web surfing capabilities – and the major U.S. wireless carriers are rolling out impressive wireless network initiatives to usher in the new age of “wireless Internet” – organizations all across the country are looking harness this new technology to empower their mobile workforces.

However, so far only a small percentage of companies are using mobile CRM –and many of those only on a limited basis — which means it is a market segment that is poised for explosive growth. Recent research from Scottsdale, Ariz.-based Compass Intelligence LLC suggests that businesses in the U.S. will spend roughly $9 billion on mobile applications by 2011, up from an estimated $3.8 billion this year.

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