CRM
insiderretailing.com.au
November 01, 2007
::: Demand soars for CRM solutions :::
The software market for Customer Relationship Management (CRM) applications is likely to almost double in five years, according to a new report. Market analyst Datamonitor says the sector is rapidly growing as more businesses understand the importance of positive customer relationships and experiences.
In 2006, the global CRM software market was worth just under US$3.6 billion in licence revenue alone. In its new report, Datamonitor predicts this will reach US$6.6 billion by year end 2012, growing by a compound annual growth rate of 10.5%. The report, ‘Economic Outlook: Customer Relationship Management’, attributes growth to increasing deployment of CRM in new vertical segments as well as new flexibility in modes of deployment.
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Filed under: CRM News