CRM
money.cnn.com
October 31, 2007
::: Oracle’s Siebel CRM Chosen by PNC to Enhance Customer Service :::
PNC’s Retail and Corporate & Institutional businesses use Siebel CRM to provide a highly responsive, fully integrated client view across all sales channels. Siebel CRM applications support PNC’s nearly 1,100 branches across eight states and the District of Columbia, the Web site, and banking contact centers that provide sales and customer service.
PNC, working with Oracle and IBM, has integrated its multiple customer touch points for greater customer convenience and elevated service. PNC decided to upgrade its Siebel CRM applications concurrently with key portions of its underlying IBM infrastructure. The infrastructure upgrade included adding a zIIP engine and 600 mips to System z, DB2 7 to DB2 V8 upgrade, DB2 Connect Upgrade, AIX and pSeries upgrade, and HACMP upgrade.
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