CRM
tmcnet.com
November 2, 2007
::: Paradigm Shift of VRM vs. CRM According to Commence Corporation :::
CRM continues to break new ground as it evolves as a technology and a service. Vendor Relationship Management (VRM) is being touted as an extension of CRM.
ProjectVRM is headquartered at the Berkman Center for Internet and Society at Harvard University and headed by Doc Searls, a fellow with the Center. The group has identified certain principles and encouraged input and participation in the development of the VRM concept.
VRM, or vendor relationship management, is the reciprocal of CRM (Customer Relationship Management). VRM provides industrial, distribution, and a wide range of enterprises with the technology and tools for efficient vendor interactions that benefit both parties.
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Filed under: CRM News