CRM
networkworld.com
27 June, 2008
::: Real estate firm uses Zimbra for all its agents :::
Back in 2005, Joe Trifoglio, CIO of Zip Realty, needed a new email system for his 2,500 real estate agents spread out across 14 major metropolitan areas. His homegrown, open-source e-mail client worked well, but he needed something that would work on top of his custom built CRM system, known internally as ZAP, the Zip Agent Platform. Prior to shopping for a new messaging system, Trifoglio’s real-estate agents toggled between their e-mail and CRM app, and had to manually input a lot of information (such as appointments) between the two. The company has chosen Zimbra as it is based on open source and Java and is compatible with his existing systems.
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