CRM
mycustomer.com
July 08, 2008
::: CRM market still on the up, say Gartner and AMR :::
According to Gartner, sales of CRM software rose dramatically in 2007, driven in part by the take-up of software as a service (SaaS) offerings, according to analyst group Gartner. Global spending on CRM software surged in 2007 to roughly $8.1 billion, a 23.1% jump over 2006′s total of about $6.6 billion.
Some 53% of sales were concentrated in the US and 32% in Western Europe, but the emerging markets were the strongest: sales of CRM software increased by more than 40% last year in the Middle East, Africa and Eastern Europe. “The market was driven by greater contributions from emerging regions, continued rapid adoption of SaaS, and a continued focus on investments that promote customer retention and enhance the customer experience,†noted Sharon Mertz, Gartner research director.
Read the rest of the story >>>
Filed under: CRM News