CRM
drugnewswire.com
April 10, 2007
62% More Expensive to Attain a New Patient than to Retain an Existing One
Cutting Edge Information, which provides business intelligence in the field of pharmaceuticals, has released a report which states that it is 62% more difficult to get a new patient than retaining an existing one.
The report “Pharmaceutical Customer Relationship Management” mentions that even though CRM is a relatively new concept for pharmaceutical companies, it is catching on because pharma companies realize the importance of retaining old relationships and developing new ones for the purpose of boosting their bottom lines.
Deploying and implementing a CRM system requires substantial investments but pharmaceutical companies are ready to put in the resources as long as they can develop lasting relationships with their customers and boost their overall standing in the market.
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Filed under: CRM News