CRM
Syscon.com
April 10, 2007
Loyalty Lab and Goodmail sign collaboration deal
Loyalty Lab, Inc. which offers on-demand loyalty program solutions is set to partner Goodmail Systems. Goodmail Systems is the creator of the CertifiedEmail system of trusted email. Loyalty Lab intends to use the system to deliver branded email messages that originate at the Loyalty Lab on-demand CRM suite.
The Loyalty Lab SaaS offering enables businesses to create and dispatch communication from the same platform that is used to manage their loyalty program, all their promotions and other marketing campaigns. With CertifiedEmail, shoppers are assured that branded messages carrying specific calls to action are received intact. The two hope to offer branded marketers the ability to reach out to their present and prospective customers in a secure manner.
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Filed under: CRM News