CRM News

Techlinks.net
April 09, 2007

::: Cryptologic Gets A Winning Hand With Infor CRM :::

Infor CRM Epiphany has been deployed by CryptoLogic Inc, for the past one year, as a solution for the licensees of its subsidiary WagerLogic Limited. CryptoLogic is a well-known developer and supplier of Internet gaming software. Epiphany has helped WagerLogic in achieving growth in revenues and increasing its user base. 

In the highly competitive world of computer gaming, the addition of Epiphany to CryptoLogic’s marketing strategy has enabled the company to streamline its marketing campaigns and get better value for its marketing dollars. Licensees are now able to obtain a complete view of the customer and keep in sync with changing customer tastes; this helps them to market their products and services more effectively for the purpose of customer acquisition. 

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