CRM
TMCnet.com
April 20, 2007
::: MPOS Adds What CRM Lacks, Report Finds :::
According to an analysis by Frost and Sullivan – “World Marketing Process Optimization Solutions Markets†– marketing process optimization solutions (MPOS) are being used increasingly to complement CRM. The introduction of MPOS enables smoother execution of marketing functions at a reduced cost, budgeting of key resources, and workflow management. MPOS products lead to better monitoring of individual and team workflows thereby leading to shortening of the project cycles.
“Coordination across different media channels has become more complex. The addition of new channels and calendaring channel usage across different campaigns or products proves to be a Herculean task as customers have become less receptive to direct mailings and e-mails,” says Roberts.
Read the rest of the story >>>
Filed under: CRM News