CRM
Echannelline.com
April 02, 2007
::: U.S. small businesses adopting CRM but not buzz words :::
The recently released AMI-Partners’ “2006-2007 U.S. Small and Medium Business Applications & Solutions Market Overview” has suggested that though ERP and CRM are increasingly becoming mainstream with mid-sized businesses, small businesses are adopting a wait-and-watch attitude.
Some findings of the report are however contested by Visitar, which is a business solution provider for the SMB segment. The company feels that small businesses to wish to benefit from CRM but are unable to fathom the jargon tosses at them; they would much rather be spoken to in terms of customer retention and customer satisfaction. Also, according to Visitar, SaaS vendors that gained a foothold in the software industry mainly by servicing small businesses are now focusing more on larger orders and in doing so are abandoning the small businesses.
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Filed under: CRM News