CRM
eweek.com
July 10, 2007
::: Microsoft Looks to Undercut CRM Rivals on Pricing :::
The July 10 Worldwide Partner Conference held by Microsoft in Denver saw the company release its product and pricing information for its on-demand customer relationship management offering. Microsoft’s Dynamics Live CRM is being priced very aggressively and competition is being undercut by half. The objective of this aggressive pricing appears to be to take Salesforce.com head-on. Whether that happens or will Microsoft create a few waves in the SaaS market will be revealed with time.
“The Microsoft offering is based on its packaged CRM app, which is a traditional B2B CRM app, with an SFA [sales force automation] contact-records focus, so it’s likely that their initial targets are SMBs, and the pricing will be attractive to that market,” said Greg Gianforte, CEO and founder of RightNow Technologies.
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Filed under: CRM News