CRM
searchcio.techtarget.com
October 18, 2007
::: CRM projects fail because users say “No Thanks” :::
While not really breaking news, it is food for thought for companies that are looking to deploy CRM. Research by AMR Research shows that sales representatives and marketing professionals are chief culprits when it comes to non-adoption of CRM technology.
Last June Cambridge, Mass.-based Forrester Research Inc. reported that less than 50% of the 94 business and IT executives it surveyed were fully satisfied with their CRM deployments. When Forrester asked those executives to list their best practices for improving their CRM implementation, 66% said promoting user adoption was a top priority.
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Filed under: CRM News