CRM
tmcnet.com
October 19, 2007
::: Commence Corporation takes a different path :::
Commence CRM has chosen to target verticals and tailor its CRM offerings to their unique requirements. The company believes this will help its customers achieve an ROI faster by eschewing developmental work and at the same time it offers Commence a platform to compete with Salesforce and Microsoft. The company hopes that this differentiating feature of its business will get it more discerning customers who are looking for customized solutions and not generic features that they may have to later customize.
This one size fits all approach does not work in all industry sectors. Salesforce.com has recognized this short-coming and created an add-on development tool that allows for the customization of their CRM solution. The problem is that the SMB space has no interest in doing custom development, nor has the infrastructure to support it.
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Filed under: CRM News