CRM
Posted on November 26th, 2007 by admin
eyefortravel.com
November 26, 2007
::: CRM Technology for Travel Special :::
According to Patrick Grubbs, Industry Director – Aviation & Hospitality, Oracle Corporation, “Airlines need to invest in unifying customer information across their systems for marketing, reservations, operations, revenue management, and financials. With a unified customer profile airlines can up-sell/cross sell additional travel options and services leading to customer retention, lower costs of customer acquisition, and enhanced marketing that is relevant and useful to the customer.”
Grubbs spoke to Ritesh Gupta about Oracle’s expertise, optimal use of customer data repositories and much more.
Get the rest of the story here>>>
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