CRM Research Report: Microsoft Converges BI with CRM
Type: Research Report
Name: Microsoft Converges BI with CRM
Author: Current Analysis Inc.
Length: 05 pages
Date: February 2007
Cost: $249.00
::: Microsoft Converges BI with CRM – A Competitive Intelligence Report :::
The BI/CPM market is growing as business at both the enterprise and SMB level is becoming increasingly information driven. Microsoft has taken cognizance of the fact and has released a toolkit for integrating its Dynamics CRM application with its range of BI/CPM products. The company hopes to achieve greater penetration in the BI/CPM market through the release of this toolkit.
The move enables tighter integration between Microsoft products; it allows the company to offer a more rounded package to its clients and also positions the company such that it can mount a challenge to SAP and Oracle.Â
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Filed under: CRM Research Reports