CRM Whitepaper: Customer Relationship Success
Type: Whitepaper
Author: Sheryl Kingstone, The Yankee Group
Length: 8 pages
Cost: Free. Registration required.
Customer Relationship Success – It demands insight
This whitepaper touches upon the importance of actionable data – one that offers managers true insight about aspects in the value chain that they can better so that customer relationships improve.
An incredible 85% of businesses opt for CRM hoping to better understand their customers and thereby increase revenue. Yet, even when CRM is deployed, often find companies find that the data they most desire are buried in some deep silo where it is almost inaccessible to employees who most need it.
A customer-centric CRM that fosters marketing effectiveness requires a symbiosis of man and machine that happens only when certain business practices are in place.
What does it take to succeed at customer relationship management? Read the rest >>>
Filed under: CRM Whitepapers