CRM whitepaper: Loyal customers lead to a healthier bottomline
Type: Whitepaper
Author: CustomerThink Corporation, RightNow Technologies, Bob Thompson
Length: 16 pages
Cost: Free. Registration required.
::: Successful CRM – Turning customer loyalty into profitability :::
This whitepaper touches upon the fundamental drivers of CRM success; these are strategy, metrics, and the organization. CRM is put forward as the differentiator that determines customer perception of a company vis-Ã -vis its competitors. CRM can work for you to generate ROI by helping you understand what the customer wants and then delivering it. The way to get CRM to get to work for you is to shake off organization inertia and take interest in customers. Once this happens, customers can get loyal and place the company on the path to becoming a loyalty leader.
How to make customer loyalty feed your bottomline >>>
Filed under: CRM Whitepapers