CRM whitepaper: Marketing challenges in the tech industry
Type: Whitepaper
Author: Forward Solutions, Ralph Windsor
Length: 25 pages
Cost: Free. Registration required
::: Technology Marketing Collateral – Are You Managing? :::
As against other sectors where products are introduced with substantial gaps, in the tech sector it is not uncommon for a company to introduce products several times in a year and at the same time withdraw the less successful products from the shelves.
Public tastes and technological obsolescence also affect marketing-related decisions regarding a product. This is of significance to tech companies, their business markets, and their retail consumers.
The key issues faced by marketing staff when managing large volumes of frequently changing product sales collateral include:
• Getting collateral approved
• Organizing collateral so it can be found and used
• Ensuring that collateral accurate and sales teams know it exists
• Allowing channel partners to customize collateral: reaping the benefits and avoiding the risks
How to market your tech products >>>>
Filed under: CRM Whitepapers