CRM Whitepaper: CRM is Like an Outboard Motor

Type: Whitepaper
Name: CRM is Like an Outboard Motor
Date: 2007
Cost: Free

::: CRM is Like an Outboard Motor :::

Did you ever think that some of your customers or business associates are laughing at your organization “from the shore” about how you run your business? Are you zigzagging? Are all of your oars in sync with one another? While we try not to laugh at some of the unorthodox ways that organizations do things, sometimes it is very difficult.

The reason is usually one of two issues: A) They think they know best (to the detriment of their own organization), or B) They just don’t know what the right solution can do for their organization. Either way, they are losing ground.


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