CRM University

Type: Whitepaper
Name: How Can You Guarantee ROI on CRM?
Date: 2007
Cost: Free

::: How Can You Guarantee ROI on CRM? :::

If your organization is functioning without a way for all of your employees to understand your customers better, then you are living in a 1970s world. Even in the 90s, when I was working in a sales position for a multi-billion dollar manufacturer, I had no way to find out the status of my customers without calling the office or looking at a 2-month old “green bar” report. That’s a big problem. Why? Because I may walk in that customer’s front door to try to get an order only to find they had already placed the order with the distribution center the day before. Do you want to do business with a company that communicates that poorly with its own employees?

ROI? Imagine that your salesperson drives an hour to an account to get an order but the customer was put on credit hold a few minutes before he or she arrived at the customer’s office.

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Filed under: CRM Whitepapers