Posted on July 12th, 2007 by admin
Type: Whitepaper
Author: Lexnet Consulting Group
Length: 09 pages
Cost: Free. Registration required
::: Hosted Ownership – The Third Wave Of CRM Deployment :::
This whitepaper explores the merits of the four options of CRM delivery. These are
• Windows based
• Browser based
A windows-based client server CRM model is firmly entrenched amongst businesses. Its advantages over browser-based CRM include better navigability of a [...]
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Posted on July 12th, 2007 by admin
Type: Whitepaper
Author: Forward Solutions, Ralph Windsor
Length: 25 pages
Cost: Free. Registration required
::: Technology Marketing Collateral – Are You Managing? :::
As against other sectors where products are introduced with substantial gaps, in the tech sector it is not uncommon for a company to introduce products several times in a year and at the same time withdraw the [...]
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Posted on July 12th, 2007 by admin
Type: Whitepaper
Author: Alan Simon, Business Objects
Length: 18 pages
Cost: Free. Registration required
::: The future of Enterprise Information Management :::
From the beginning when computers started getting incorporated into enterprise data management and even today, companies are still grappling with the process of centralizing data so that it is easily accessible to all. When this does not happen, [...]
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Posted on July 3rd, 2007 by admin
Type: Whitepaper
Author: Tata, Rahul Mehta
Length: 14 pages
Cost: Free. Registration required
::: ICM motivates ‘em :::
This whitepaper explores the significance of Incentive Compensation Management (ICM) to push for better performance by the sales force. ICM is explained from the point of view of Cybernetics. Cybernetics is the study of communication and control, typically involving regulatory feedback, in [...]
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Posted on July 3rd, 2007 by admin
Type: Whitepaper
Author: Webex, AMI-Partners, Laurie McCabe
Length: 12 pages
Cost: Free. Registration required
::: The Fast Track to Service Management Success: Software-as-a-Service :::
The paper explores the option of SaaS as a CRM alternative for SMBs. A SaaS service desk solution offers IT managers the feature-rich, real-time functionality they need without the burdens of deploying, managing and supporting costly [...]
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Posted on July 3rd, 2007 by admin
Type: Whitepaper
Author: PureData CRM
Length: 11 pages
Cost: Free. Registration required
::: Managing CRM data for B2B Sales Performance :::
A CRM deployment invariably leads to a large amount of data generation. The solution is to ensure that the data which originates from disparate business processes is combined effectively via customer information management.
The efficacy of a CRM implementation depends [...]
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Posted on April 23rd, 2007 by admin
Type: Whitepaper
Author: Informatica Corporation
Length: 14 pages
Cost: Free. Registration required.
::: Data quality – Driving single view of customer :::
This whitepaper dwells on the significance of Single View of Customer (SVC) in CRM implementation such that the organization is able to obtain a synchronized view of current and potential customers. Even though companies implement CRM [...]
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Posted on April 23rd, 2007 by admin
Type: Whitepaper
Author: CustomerThink Corporation, RightNow Technologies, Bob Thompson
Length: 16 pages
Cost: Free. Registration required.
::: Successful CRM – Turning customer loyalty into profitability :::
This whitepaper touches upon the fundamental drivers of CRM success; these are strategy, metrics, and the organization. CRM is put forward as the differentiator that determines customer perception of a company vis-Ã -vis its competitors. [...]
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Posted on April 23rd, 2007 by admin
Type: Whitepaper
Author: Peppers & Rogers Group
Length: 10 pages
Cost: Free. Registration required.
::: Stop random acts of CRM – Delivering a seamless customer experience :::
The premise of this whitepaper is the inability of companies to execute their CRM as an integrated whole where marketing, sales, and service work seamlessly. Instead what we get to see is [...]
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Posted on April 13th, 2007 by admin
Type: Whitepaper
Author: Strativity Group, Sponsored by RightNow Technologies
Length: 11 pages
Cost: Free. Registration required.
::: Making Customer Experience a Reality – Five Steps from Vision to Execution :::
This whitepaper distills the five steps, from vision to execution, to better align your organization with your customers.
Customer experiences are true indicators of corporate health and brand strength; driving revenue [...]
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