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Improving Productivity & Employee Morale with CRM Solutions
What is CRM Software?
CRM stands for customer relationship management. CRM systems help businesses organize their customer information, lead generation process and offers thorough sales team support. CRM gives all team members access to data and the ability network with each other more efficiently.
Access to Information
CRM systems provide businesses with prompt access to all information needed for sales and marketing. CRM system accessibility is available through a number of devices, including computers, cell phones and PDA’s. It is estimated that 25% of an employee’s working day is spent sifting through information to try and find what they need. CRM system software will help eliminate the 25% of counter-productivity, so businesses can focus on real issues.
Turn Leads into Orders
CRM systems facilitate lead management and customer information. Leads generally turn into orders after 6-7 calls. With a trustworthy CRM system, companies can reduce the span of the sales cycle by replacing tedious manual labor with automated processes. The time saved by reducing the sales cycle can be used to generate more leads. Businesses can optimize and increase productivity at the same time with a CRM system.
Customer Retention
A good CRM system changes the customer service game for businesses. Companies can reduce their response time to customer queries and use the saved time to focus on other ways to provide high quality customer service. High quality customer service will obviously translate to customer retention. It is commonly said that retaining 5 customers costs the same as attracting one new client. It is important for businesses to focus on customer retention and keeping customers happy, and investing in a CRM system is an easy way to do so.
Keeping in Touch
CRM systems can help all of your employees stay in touch and informed even remotely. Mobile CRM is an important tool for businesses who want to facilitate inter-company communication. Mobile CRM systems give every team member access to the most accurate, up-to-date information, anytime and anywhere. For a company to optimize its success, its employees must be able to communicate effectively and have access to the correct information. CRM systems facilitate internal and external interactions, and positively impact morale.
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