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Industry Focus: CRM for Non-Profits
It is vital to have regular contact with supporters and sponsors, locate the best prospects for fundraising and nurture online communities and support groups. In this scenario, having an effective non-profit CRM solution can work wonders for the effective management and cultivation of contacts and prospects and streamlining of all processes.
Non-Profits & CRM
The selection of a non-profit CRM product and strategy depend largely on the size of your non-profit organization and your objectives. There are CRM solutions for small to medium-sized, large and multi-site organizations, with the features tailored to suit the needs of each entity.
For any non-profit entity, there are numerous aspects to be considered when formulating a strategy for effective management. These factors range from innovative fundraising methods, to building long-term relationships with donors, to showing accountability and responsibility, to keeping costs to a minimum. These are the very aspects that a good non-profit CRM product would address and help you in various ways to accomplish in the best way possible.
The CRM modules a non-profit organization should definitely look for:
- Prospect Research
- Online Fundraising
- Event Management
- Volunteer Management
- Effective Mailing
Effective Reporting
All not-for-profit organizations have to collect information and data about their members, sponsors and supporters and this is uploaded into the CRM system. This information is crucial for future plans, objectives and the organization’s financial health, and it is of little value unless used to furnish updated reports to the concerned stakeholders. The CRM solution helps analyze this bank of information, and create updates for those who need to know the situation on the ground at any given point of time. Such reports enhance your credibility and send the right signals to those involved in all the diverse sections of your non-profit organization. To show that funds have been utilized in an effective and transparent manner would obviously attract more funding and ensure that you stand out from the competition in your commitment and sincerity.
Parameters of Non-Profit CRM
A good non-profit CRM product streamlines many diverse functions of a not-for-profit and enables the organization to manage its resources and plan its activity in the most efficient manner. This can happen in the following ways:
- Make fundraising, marketing and allied CRM functions fall in line with the organization’s internal processes and procedures
- Provide a technology solution for the amalgamation of data across all prevalent systems, so that access and usage become easier and faster
- Provide a support structure for your non-profit which spans the globe, with effective solutions for funds transfer
- Web solutions make location irrelevant as your organization can extend its reach to tap resources the world over
With the right CRM solution in place, your non-profit can effectively increase fundraising, plan more focused activity and achieve results that will impress both donors and competition.
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