Marketo: The Best CRM Application for Marketing

Marketo: The Best CRM Application for Marketing

One of the reasons Marketo is considered one of the best CRM application vendors has to do with its customer service. It received an AppExchange Award in 2010 for its customer service software. The company is considered a tough leader that delivers marketing automation backed by impressive customer service, which is enhanced by its integration with customer service-based CRM software. The user interface used by Marketo is simple yet effective for the user. The platform is intuitive and doesn’t require programming or scripting. The best CRM application, Marketo, is sophisticated yet easy to use, and unlike other automation solutions, it requires no cost for orientation or installation.

Sales and Marketing Staff Use the Best CRM Application

Marketo offers packaged integration with Microsoft Dynamics CRM, NetSuite, and most completely with Salesforce.com. The integration with Salesforce offers a vendor specific bidirectional sync and can copy the data structure of Salesforce, including custom fields. Sales staff can display lead activities and priority levels in attention-grabbing columns. Sales response is heightened with the ability to click on a name and being able to see detailed information about the customer.

The Best CRM Application and Social Media

With its integration with B2B social media capabilities, Marketo became a strong lead management solution. B2B marketing is considered to be driving the most change in the industry today. Integrations with third-party social media give marketers a way to build their social media presence, monitor social media traffic, and move on to trigger-based e-mail marketing known as lead nurturing campaigns. These social networking habits are becoming an important marketing approach and Marketo, as one of the best CRM application vendors, is helping companies maximize their social media potential. The skyrocketing use of Twitter and the ubiquitous use of Facebook are sources that Marketo is building a tactical plan to drive unique traffic to your company’s website.

Who is Using Marketo and what are the Strengths of the Best CRM Application?

If you are a small to mid-size business looking for B2B lead management software, you’re probably looking for something like Marketo. If you use Salesforce.com and need that type of integrated marketing software and little need for IT support, Marketo is the best CRM application for you. Marketo is considered one of the best CRM application vendors  because it allows marketing and sales staff to work together to increase predictable revenue. The platform allows users to prioritize their customer leads and interact in the appropriate way with customers at their level of interest in your company. These companies include financial services, communications and professional services, healthcare, and high technology B2B industries.  Paypal is a familiar household name that has successfully implemented Marketo CRM.

The Weaknesses of the Best CRM Application

An easy target is the cost of Marketo, which is one of the highest priced products in the industry. It has limited digital campaign support and none or little support of mobile channels, print, direct mail, and contact center integration. Due to the company’s fast growth, its professional services and implementation has been challenged. And though the product is easy to use, if your software requirements or marketing objectives go beyond the capabilities in the package, Marketo offers few customization tools to remedy the problem.