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SaaS CRM: Time to Get Your Head in the Cloud
No matter what your focus in business, you have likely heard of the value of customer relationship management (CRM). Perhaps you have systems in place to capture customer information or to manage sales reps activities or measure customer interactions. Do you also have a platform that integrates all of this information across the enterprise so that anyone within your company can easily access it? If the answer is yes, the next question may be whether you have an on-premise CRM or if you have moved to a SaaS CRM? In this day and age of “the cloud,” it may be worth your while to take a closer look at the potential in SaaS CRM and what it can mean for your company.
SaaS CRM Market Research
Third party research firm, Gartner, has spent considerable time examining this market and what SaaS CRM potential there is overall. Interestingly enough, SaaS was forecasted to become a $7.5 billion market before 2010, and a large chunk of this growth was to come from SaaS CRM. Why? Companies like yours are paying closer attention to the activities of their customers and how they need to be more thoroughly managed to drive healthy interactions and sales. Gartner also predicted that SaaS will grow to more than $14 billion in 2013 for the enterprise application markets. As more and more companies like yours are taking a closer look at SaaS CRM and the power of this platform, adoption and growth is likely to surpass all expectations.
SaaS CRM Adoption to Continue to Grow
While enterprise application markets continue to adopt SaaS CRM, it is also appealing across smaller organizations as well. For companies that operate below the enterprise level, SaaS CRM provides them – and you – with the ability to compete on the same playing field as the larger competitors. Vendors offering SaaS CRM are extending their services throughout all alliances, partner offering and through promotions, such as in development with platform as a service (PaaS) capabilities. Companies like yours are focusing on SaaS CRM to drive content, communications and collaboration, capturing it into one platform and making it work to your benefit. This smart approach to business communicates to the customer that you know them and care about their business. For your sales team, SaaS CRM means they have instant access to platforms and information that allow them to more easily close sales and manage those activities that contribute to success.
Key Drivers in SaaS CRM
One of the reasons that SaaS CRM appeals to such a wide base of the market is the flexibility and scalability that this platform provides. You don’t have to make a large investment in a platform that may not be able to keep up with your movement. As quickly as the industry and consumers are changing, you have to be able to keep up with the trends. At the same time, your sales reps need to be always on the go. SaaS CRM ensures everyone can stay in touch and interactions can be maximized to create a loyal and profitable base. After all, you want to deliver the best experience for your customers, but also keep your sales reps and executive management happy. SaaS CRM allows you to do all three.
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