The Benefits of Web Conferencing and CRM Software Integration

The Benefits of Web Conferencing and CRM Software Integration

With the proliferation of open sourced software, this became an even bigger issue. So, virtually all companies now have software that can be integrated with nearly any other software package. What this has done is really made life better for the customers. Now, instead of companies having to do the entire software package themselves, they can focus on something they do really well, and integrate it with other software programs that have focused on what they do well.

One area where this has begun to take hold is web conferencing and CRM software. CRM software has been expanding in use, as has web conferencing; combining the two makes a lot of sense. Make sure you look at web conferencing reviews to find the solution best for your company.

There are several ways to combine these two very important pieces of software. Some CRM software companies have gone to web conferencing giants and have done the integration that way. This makes the actual integration process pretty seamless for you.

Another way to do that is to use places like AppExchange and combine web conferencing and CRM software. These third software items often can have more functionality as they are also focused solely on the integration, not the software programs themselves, they can really add features that otherwise might not have come along so quickly.

So, in the end, most of us really only care what an upgrade actually does for us. By integrating Web Conferencing and CRM Software, you now have much more control over the webinar than you ever had before. First of all, you can see which prospects actually are on the call. The integration allows you to see all related calls and opportunities about those prospects, in real-time. Also, you can see how long they stick around for the web conferencing.

That helps you to know if they truly were interested in what you had to say. Also, when someone completely new joins the webinar, their information can automatically be made into a lead. In short, you are tracking attendees much more closely than ever before. The other benefit you will find is that you can do a much better job of planning your webinars. Based on the immediate feedback, from people you know are your target audience, you can determine when the best time is to use your web conferencing software, you can decide what topic and what format works best, and it can help you automate many processes that were manual before.

Also, make sure you check out web conferencing software reviews to find the best vendor. Put simply, this makes your direct marketing that much more effective, and it gives you immediate feedback with your web conferencing so you know how to become more and more effective.