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Top 10 Add ons in the Salesforce AppExchange Part 2
The Salesforce AppExchange offers a wide variety of solutions designed to expand the capabilities of your salesforce.com deployment. While you may have specific needs that can be met with your add ons, other apps found within the Salesforce AppExchange can extend the value of your information and streamline your efforts to deliver optimal customer care. Take a look at the next five in the top 10 apps in the Salesforce AppExchange. Salesforce AppExchange Features iContactEmail is an important communication tool for any sales rep seeking to keep in regular contact with prospects and customers. A 2010 Customer Choice Award Winner, iContact offers tight integration between the salesforce.com platform and your email marketing efforts. Designed to appeal to any size company, iContact is also extended without a per-user fee so all users can leverage its capabilities with a single, monthly site usage fee. The company promises 99 percent deliverability on all messages and all communications are sent in real-time. Customized messages allow for personalization, yet a less than 100 percent deliverability guarantee may leave you a bit vulnerable if that 1 percent is needed to close that key account.
The Electronic Signature within Salesforce AppExchange
As so many of your everyday activities are taking place in a virtual marketplace, you need to be able to sign digital documents. DocuSign Electronic Signature offers full integration with your Salesforce implementation and is used by 99 percent of Fortune 100 clients. It is also the exclusive signature tool used by Salesforce.com. Many of the DocuSigned documents can be signed within minutes, securing your deals faster than ever before. Signatures are legally binding and visibility and control over your documents is guaranteed. The downside to this addition in the Salesforce AppExcahnge is that it does take away the face-to-face interaction that tends to secure the final deal.
Salesforece AppExchange Includes Geopointe
Location identification is important for the larger enterprises with major sales reps catering to a geographically dispersed client base. With Geopointe, your sales reps can better understand their data as it relates to geography. Users gain access to mobile apps, optimized routing, proximity searching, geo-analytics, and more. This platform allows for the mapping of data according to any project and promises to add value and results to your campaign. The downside to this add on is the complexity it could add to your project or the management of your data. Sales reps with a proven path to performance may resist the capabilities in this platform.
DreamTeam for Salesforce AppExchange Drives Project Management
Very few sales deals in major corporations are closed based on the work of one sales rep. The more complex the sale, the more information, focus and interaction that is needed from other key players. This approach demands project management to ensure all players are on the same page and delivering the necessary value. With the DreamTeam in the Salesforce AppExchange, your sales reps can effectively manage their projects, resources, collaboration, expenses, reporting and the overall workflow of the project. This capability could turn into a hindrance if too many tasks and projects are created from the top-down, creating more busy work than value-added resources.
Salesforce AppExchange Gets into a Groove with Conga Composer
No one in your organization likes busy work, especially your sales force. If they have to spend time gathering documents, composing notes, organizing account plans or other desk-related work, they are likely to resist. To ease this pain, the Conga Composer is one of the top apps within the Salesforce AppExchange. This composing tool streamlines the creation of sophisticated reports and documents from any Salesforce platform. This add on will also automatically log activities and any follow-up tasks, updating fields along the way. The downside to this much automation in communications is your sales reps could lose sight of a project or their expected level of knowledge about a client. The key is to make sure this Salesforce AppExchange tool is used to enhance instead of replace.
Click here to go back to Part 1 of the Salesforce Add ons >>>
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