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Side-by-Side CRM Vendor Comparison

 

Company

CRM Features

Company Strengths

Cost

LeadMaster

Suited For: Companies

Marketing Campaign Management, Real-Time Accounting Integration, Sales Opportunity Management, Service Ticket Management
  • Extensive customization capability
  • Out-of-box Integration with ERP systems
  • Focus on serving mid-size companies
  • Affordability
N/A
CNP

Suited For: Companies

Sales Forecasting, Lead Analysis, Reporting, Corporate Calendar, Email Management, Outlook Synchronization, Dashboard, Salesforce Automation, Opportunity Tracking, Sales Pipeline Tracking, Graphical Charts, Sales Team Management, Order Management, Project Management
  • Increased Sales Effectiveness: The most productive lead sources and sales staff are clearly identified on graphical charts.
  • Greater Sales Reach: Use the email marketing capabilities to execute and measure new promotional campaigns.
  • Reduced Administrative Costs: Information is only typed in once - CRM, product catalog, proposals, invoicing, customer service, project and resource management - all share the same data.
  • Improved Efficiency: Everyone in the business knows right away where to find information, without wasting time looking for it.
  • Happier Customers (and better customer retention!): Dealing with employees who now know more about them and what’s going on in their account.
  • Better Management: Sales pipelines that are much better understood provide clear visibility of any business upturn or downturn well before it represents an opportunity or risk for the business. 
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