Constant Contact Email Marketing Customers and Success Stories

Constant Contact Email Marketing Customers and Success Stories

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Constant Contact Customer Since: 2005
List size: 517
Open Rate: 38.4%
Website: www.aaatranslation.com

Who do you call if you need an interpreter for a business meeting in Zurich? Or want your business card translated for a trip to Beijing?

Customers near its offices in St. Louis and far beyond call on AAA Translation, which has provided translation and interpretation services for organizations as diverse as Build-a-Bear and The Vatican.

Founded in 1992 by German-born Susanne Evens, who herself speaks five languages, AAA offers clients the expertise of more than 100 freelance linguists with native fluency in everything from Arabic to Zulu.

Until two years ago, Susanne kept in touch with clients through an email newsletter sent through her personal email account. That worked, but offered no way to determine who was opening and reading her emails, or whether people were forwarding them to others. So when Susanne found Constant Contact, she took advantage of the free 60-day trial offer, and immediately signed on.

Susanne says she uses Constant Contact to "kick my marketing campaigns up a notch." She notes which subscribers consistently open her monthly email newsletter, and then follows up with marketing campaigns specifically targeted to those readers.

Says Susanne, "I love the way you can upload photos and create your own professional-looking design so easily—I'm always telling people how easy Constant Contact is to use."

"I also love how much cheaper it is than doing mailers, and how much more effective. Now I'm starting to notice that my customers are using Constant Contact themselves!"

Susanne sends emails on topics as varied as her clients.

In December, she wrote one on how holidays are celebrated around the world. When the Olympics were in Italy, she wrote an article about Italy. She's also written about marketing to the Hispanic community, and why it's critical for companies to offer their websites in more than one language.

Current challenges in her field, says Susanne, include the fact that many large national companies are still not ready to expand their operations beyond the United States.

Susanne Evens uses her email newsletter to educate clients about that trend, and how and why entering foreign marketplaces could help them retain market share. Her helpful emails keep her in front of her customers and potential customers so they will think of her when they need translation services.

Susanne, a committed networker, depends heavily on personal contacts to build her business, asking everyone she meets at networking events as well as anyone who sends an inquiry if they want to subscribe to the AAA email newsletter.

Susanne says Constant Contact helps her reinforce AAA Translation's brand with every email she sends by providing clients and prospective clients with the information they need to make educated decisions about international business.

The effort has paid off. AAA Translation had 86 people on its original list. Today they have a list of over 500.