Constant Contact Email Marketing Customers and Success Stories

Constant Contact Email Marketing Customers and Success Stories

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Constant Contact Customer Since: 2005
List size: 2400
Open rate: 25%
Favorite feature: List management
Website: www.balancespa.com

A modern-day spa retreat for both men and women located in Tewksbury, Massachusetts, Balance Spa offers a wide variety of massage, skin and nail therapies to its local clientele.

Owner, Nan Vardaro, collects email addresses on her website and instructs her desk personnel to inform every client about the spa's email list. In a short time, she has managed to build a list of almost 3,000 clients and prospects.

"We give clients the option to receive special event notifications and/or our daily specials. Even though daily emails may sound too frequent, 85% of my clients sign up for them!"

Even thought Nan sends her messages more often than what is considered to be "best practice", this only goes to show that email marketing works differently for various industries. In the case of a spa, a daily email is a great way to fill the open spots last minute. Nan has done the most important thing - let her clients determine how often they want to receive messages.

Balance Spa's emails are timely and attractive with a great mix of informative content and promotional offers. And Nan always includes clear calls-to-action in her campaigns. She creates a sense of urgency by attaching a time-limit to the offer or using a coupon.

"My clients love our daily specials where we offer a discount of up to 25% on treatments for certain time slots that very day. Because email is so immediate, I can look at my schedule for the day, determine what last minute openings we have, and offer the services to my valued clients at a great discount. It doesn't take away from my regular business, rather, it enhances my business with a special client service."

Nan has been using email marketing for more than three years now. She has used advertising and direct mail in the past, but now does 100% of her marketing via email at a tremendous cost savings and with better results.

"I used to send plain text emails using my regular email program. I could have taken the time to learn HTML to make my emails more professional and high impact, but my focus was to grow the spa! That's why I love Constant Contact. It gives me pre-formatted HTML templates and makes it easy for me to add my own colors, fonts, pictures, and graphics - in minutes. Our open rates and click-throughs are much higher since we started using Constant Contact!"

Balance Spa uses Constant Contact to its fullest. Nan's emails are timely, attractive, and compelling with a great mix of informative content and promotional offers and the see great results.

"The best thing about email is that it hits our target - people who are interested in our services and want to hear from us. It's low cost, it gets results, and it's immediate. What could be better than that?"