RunE2E Overview

RunE2E Overview - Marketing

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Marketing executives increasingly view CRM as a ‘must-have’ engine to generate business critical results. With RunCRM, marketing teams can plan, develop, and execute vital lead generation activities and then measure success with robust analytic tools.

RunCRM helps deliver the right message to the right target at the right time, increasing the number and quality of leads with several key marketing features.

Segmentation and List Management - Create target groups based on customer attributes, and map e-mail and direct-mail addresses between external and internal lists.

Campaign Management - Plan, design, and execute multichannel campaigns that can include personalized content. Use built-in e-mail templates for online communication and an interactive calendar for coordination of marketing activities.

Lead Management - Automatically generate and qualify leads from marketing campaigns and surveys, and publish scripts and surveys to help cold-call sales agents prequalify leads and telemarketing agents qualify prospects.

Marketing Analytics - Keep marketing metrics up-to-date and easily accessible to help generate and convert more leads. Gain quick visibility with pre-configured reports and dashboards

Marketing CRM Software
Marketing CRM software can help marketers achieve business critical results. Marketing CRM software from RunE2E allows you to plan, develop, and execute vital lead generation activities, such as email marketing, and then measure success with robust analytic tools.

Key benefits include the ability to:

• Identify profitable customer segments
• Improve customer retention and loyalty
• Plan large multi-channel marketing campaigns
• Effectively measure marketing ROI

Marketing CRM software from RunE2E can help you do all of that and more.

Lead Management
Lead management tools within RunCRM help you track a lead from its source and follow it through the sales pipeline. Managers can set up lead levels and qualification assessments to rank lead quality. Customize workflows for lead management ensure appropriate follow-up by the marketing or sales teams. RunCRM, based on SAP CRM, is easy to use and captures all of the vital information required for lead management and lead measurement.

Marketing Analytics
RunCRM ties it altogether with powerful marketing analytics to demonstrate ROI. Measure valuable metrics that show which marketing campaigns are most successful and which leads are most profitable. Our marketing analytics give you real-time reporting for decision making and dashboards for graphical, daily views of your most important data.